Cross Media: implement the concept of Connectivity, Creation, Content and
Communication:

Connectivity
means the transcription of media between each other – e.g. web addresses in a TV-Spot.
Creation
describs the look of the creative work like e.g. CD.
Content
means the agreement of campaign-content on all channels.
Communication
describs the possibility for the client to contact the company.

These 4 dimensions are setting up on each other.
Only when one step is fulfilled, the next one can be reached. In a normal workflow all of them are produced together.

Possible Gains:

  • Increased click rates
  • High-value contacts
  • Increased brand awareness
  • Increased consumer acceptance

Example:

table

Benefits for the „Media Simulator“

  • Verification of the resultmatrix from the simulator
  • Assistance for setting the filters

verification
The complete presentation to the topic Crossmedia Monitor – what benefits are provided by this study for your media simulator.
The presentation is available in English or in German.

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