forumforfuturemarketing

Cosmetics brand Rimmel London hosted a series of events called Groove Nights in 2004.

They were supposed to establish the brand’s name and image.

Presentation Rimmel Groove Nights

In 2005, traditional biscuit brand Leibniz started a campaign to differentiate themselves from cheap/low quality brands and to appeal to younger buyers.

Their cross media campaign proved to be very successful.

Presentation Leibniz Biscuits

got2b launched an extensive campaign in 2006/2007 to improve brand awareness and sales.

It was geared towards young males and females, and relied heavily on viral marketing and events.

Presentation got2b

Diamant launched a new product called Gelierzauber in 2007: a no-cook preserving sugar for jam.

The campaign was geared towards women and supposed to introduce the novel product, as well as emphasize its advantages and high quality.

Presentation Diamant Gelierzauber