I think all of the images can be related to 360° marketing in a unique way. The picture which shows the radar reminds me of 360° marketing, because it points out that monitoring is very crucial to create a successful campaign.

When developing an adapted marketing mix a lot of different aspects need to be taken into account in order to avoid failure. Just like a crew of a submarine has to watch everything on the radar carefully in order to avoid a collision and to discover a possible threat as early as possible.

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