ForumforfutureMarketing – Marketing of Sustainable Leaders

Introduction:

The evolutions of marketing goes on: Marketing is a process which depends on technical, economical and social progresses. A part of this process is the development of technology in general and in particular the development of technology in communication and digital media. Another aspect that we have to take into account is the fundamental importance of values in social relationships and the challenges which come from the discussion about globalization, the shortage of resources, global justice and the responsibility for living conditions of future generations. Based on the research and discussion of the following thesis a frame for future marketing was developed: