forumforfuturemarketing

Prof. Dr. Wilfried Mödinger

Here you can find further information about me , the initiator and responsible person for this weblog. This weblog is a collective project with several students, who contribute to this weblog as authors worldwide.

Marketing is a living process of communication and relation between people in organizations or enterprises with people in the markets or society. This living process of the communication comprises not only of direct or medial interaction, but by perception and binding of social or individual communication behaviour. This process of the communication is initiated and managed through a goal-based thinking and activites.

I’m an expert in 360 degree marketing and my courses range from strategic marketing, web2.0 marketing or social marketing to marketing management and media marketing.

Contact

If you have any questions or are interested in further informations don’t hesitate to contact me.

Prof. Dr. Wilfried Mödinger
Nobelstraße 10
70569 Stuttgart

E-Mail: info@360m.de
Internet: www.360marketing-network.com

Curriculum Vitae

Here you can find a short version of my curriculum vitae.

1977 High School (Abitur), Study of Greek and Hebrew Language
1978 – 1983 Study of Presbyterian Theology in Tübingen, Innsbruck und Edinburgh
1983 – 2001 Minister of the Presbyterian Church in Germany, Stuttgart
1986 – 1988 Study at the Academy of Economy, Marketing
1988 Award of the German Direct Marketing Association
1989 – 2001 Trainer and Coach at the social marketing institute, Schloß Hohenstein
1991-1996 Study of the doctor oeconomiae publicae at the Ludwig-Maiximilians Universität Munich, Uni-Prof. Dr. A. Meyer
1998 Professor of Marketing, Social and Service Marketing, Business ethics, Dean of Economy, FH-Riedlingen
Since 2001 Professor at Stuttgart Media University, Stuttgart, Department chair of media management (www.hdm-stuttgart.de), mediamarketing and management

International Professorship

Faculty Member and Professor of the Business School, IBR Institute of International Business Relations, Osteuropa/Ukraine),
Visiting Professor at Universidad de las America, Puebla, Mexico
Visiting Professor at Welingkar Management Institute, Mumbai, India
Assoc. Professor at DaVinci Institute, Johannesburg, South Africa
Consultant of FIBAA, Foundation for International Business Administration Accreditation (FIBAA), Bonn www.fibaa.de Internationale Stiftung der Spitzenverbände der deutschen, österreichischen und schweizerische Wirtschaft

Profile

Here you can find an overview of my skill profile and different subjects.

	Topics	Examples / Cases
Marketing	Marketing for Hidden Champion Many German companies are hidden champions in the world – but they forget how to communicate.	ZPF-Therm – Holistic Marketing Concept
	Innovation Marketing Many German companies deliver products at the high end quality but forget to sell innovations for a good price.	Heidelberger Druck AG
	Future Marketing Many German organisation are leader in their topic but they often forgot their roots and heritage	learntec – Relaunch of the brand
	International Marketing Many German companies are doing well in their domestic markets but the future will be international	KMK, Messegesellschaft Karlsruhe
	Service Marketing Many German companies are selling quality product but they forget to make many with service	Volkswagen AG Konzept und Implementierung für Aftersales-Marketing national
Managmenet	Quality Management	CMMI-Implemention Siemens VDO
	Service Coach	Concept and Training of VW – sales force in service, degree: Service Coach
	Certification	DEKRA – Certification Body Marketing Conception and Implementation in the field of operative management
	Talent Management	Accenture

Congress & workshops

Short list of congress and workshops already taken place.

Strategisches Marketing: AGI- Arbeitsgemeinschaft Industriebau, Hannover
Normatives Marketing: Think Tank Wolfsberg Executive Development Centre a subsidiary of UBS AG, UBS,
Web 2.0 Marketing: Die Rolle des Web 2.0 im Marketing-Mix, Leiter im Innovationsprogramm Medien und Filmgesellschaft Stuttgart,
Interkulturelles Marketing: Global Training, Daimler Chrysler, Stuttgart Interkulturellles Training Schwerpunkt China
VL-Marketing/ Marketing in virtual life: TUI/Chinesische Mittelschicht, Fraunhofer Institut IAO, V-Mation, SL-Talk
Social Marketing: Florian Gerster, Mainz, Training der Mitglieder des Ministeriums gemeinsam mit dem ehm. Sozial Minister Rheinland Pfalz, Ministerium
360 degree Marketing Management: Marketingverband Deutschland, Marketing-Club Stuttgart, Wissenschaftsethik, BDIA / Resopal, Bund Deutscher Innenarchitekten

Publications

Books only

Praxisguide Wissensmanagement – Qualifizieren in Gegenwart und Zukunft. Planung, Umsetzung und Controlling in Unternehmen (gemeinsam mit M. Broßmann, Daimler Global Training) im Springer Verlag Heidelberg, 2008
Marketing – Grundlagen und Instrumente Verlag Europa Lehrmittel Haan-Gruiten 2006
Marketing – Strategien und Konzepte Verlag Europa Lehrmittel Haan-Gruiten 2009
Kirchenmarketing – Strategisches Markerting für kirchliche Angebote Lucius & Lucius Stuttgart 2001
360° Marketing – managing the new marketing world now! (Internationale Publikation in Planung)

R & D

Topics in the context of Research and Development.

Professional Performance 2006 – 2009 Studie der learntec, Karlsruhe, 2006
Entwicklung eines game based orientierten Ansatzes im e-Learning, (Dramaturgische E-Learning Methode)
360 degree Marketing Integriertes Marketingmanagement
Mediensimulator: Entwicklung eines Simulators für Kommunikationskanäle und Kommunikationssphären

Speaker

Here you will find an overview of events I contributed to as a keynote speaker.

What is the ethics of a scientist? I was invited from the German associate of architecturs to give a speech to this topic at the annual meeting of architecturs in Germany, the so called denkwerkstatt 2009.

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