forumforfuturemarketing

Cosmetics brand Rimmel London hosted a series of events called Groove Nights in 2004.

They were supposed to establish the brand’s name and image.

Presentation Rimmel Groove Nights

In 2005, traditional biscuit brand Leibniz started a campaign to differentiate themselves from cheap/low quality brands and to appeal to younger buyers.

Their cross media campaign proved to be very successful.

Presentation Leibniz Biscuits

got2b launched an extensive campaign in 2006/2007 to improve brand awareness and sales.

It was geared towards young males and females, and relied heavily on viral marketing and events.

Presentation got2b

Diamant launched a new product called Gelierzauber in 2007: a no-cook preserving sugar for jam.

The campaign was geared towards women and supposed to introduce the novel product, as well as emphasize its advantages and high quality.

Presentation Diamant Gelierzauber

additional to the books listed under the item „literature“ in the horizontal navigation

For everyone who is interested in more literature on the topic of „Integrated Marketing“ or „Integrated Communications“ here are two more spezialist books on the subjekt I recommend:

• Strategisches Kommunikations-Management / Integrierte Kommunikation systematisieren und optimieren by Borchard/Harms (1998)
• Integrated Marketing Communications / The holisitc approach by Tony Yeshin (1998)

read and enjoy it!