forumforfuturemarketing

Do you know Helga?
She’s an over-the-top parody of a German nightclubbing valkyrie presenting the new VW GTI in her German accent.

Here’s the case of VW Americas viral campaign „unpimp your ride“ from 2006. The campaign, created together with the advertising agency Crispin Porter + Bogusky (Miami) sought to get tuner culture back on track, and reassert the dominance of German Engineering.

The point of the campaign is to contrast the GTI with gawdy tuner cars created at after-market shops.

In the winter term a team of ten students evaluated 360° marketing campaigns. It was a team of tutors and members of association of students named „Marketing zwischen Theory and Praxis“ (MTP). The upload can be found in this category campaign analysis.