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Corporate identity is the basic prerequisite for a successful integrated marketing for brands and organisations. Get more information about corporate identity, the communication concept and the integrated marketing in Manfred Bruhn’s point of view. Additionally, more information about the communication activities and the enhancement of Apple’s corporate identity in the range of 360°-marketing is provided in the presentation of corporate-identity-and-360-degree-marketing.

This is the case of Whiskas‘ Happy Cat Moments-Campaign / Social Web

Whiskas is in searchof the happiest cat in the country. Therefore the producer of petfood“Mars” and SevenOneMedia, marketer of ProSiebenSat1, created together a crossmedia-campaign called “happiness happens”.

Goal of the campaign is to make the Social-web-platform „www.so-ein-glueck.de“ more known.

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In the winter term 2008 a team of ten students evaluated 360° marketing campaigns. It was a team of tutors and members of association of students named „Marketing zwischen Theory und Praxis“ (MTP).  Please send a mail to moedinger@360marketing.eu to get admission.