forumforfuturemarketing

This is the case of Whiskas‘ Happy Cat Moments-Campaign / Social Web

Whiskas is in searchof the happiest cat in the country. Therefore the producer of petfood“Mars” and SevenOneMedia, marketer of ProSiebenSat1, created together a crossmedia-campaign called “happiness happens”.

Goal of the campaign is to make the Social-web-platform „www.so-ein-glueck.de“ more known.

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In the winter term 2008 a team of ten students evaluated 360° marketing campaigns. It was a team of tutors and members of association of students named „Marketing zwischen Theory und Praxis“ (MTP).  Please send a mail to moedinger@360marketing.eu to get admission.

This is the case: Wrigley

http://wp1111279.wp147.webpack.hosteurope.de/blog/wordpress/wp-content/uploads/2009/03/orbit-balance-englisch.ppt

This is the case: OralB

This is the case: YellowStrom

This is a Case-Study about AlfaRomeo-Probefahrt.

In the winter term 2008 a team of ten students evaluated 360° marketing campaings. It was a team of tutors and members of association of students named „Marketing zwischen Theory und Praxis“ (MTP). Do get more information please download the presentation.

Download Case „Coppenrath und Wiese“

Case “Wilkinson”