Categories: Campaign Analysis
In the winter term 2008 a team of ten students evaluated 360° marketing campaigns. It was a team of tutors and members of association of students named „Marketing zwischen Theory und Praxis“ (MTP). The upload can be found in the category Campaign Analysis. Please send a mail to moedinger@360marketing.eu to get admission.
23 Jan 2009 moedinger 0 comments
Categories: Campaign Analysis
20 Jan 2009 admin Um die Kommentare zu sehen, musst du dein Passwort eingeben.
Categories: Campaign Analysis
20 Jan 2009 admin Um die Kommentare zu sehen, musst du dein Passwort eingeben.
Categories: Media Simulator
14 Jan 2009 admin Um die Kommentare zu sehen, musst du dein Passwort eingeben.
Categories: Campaign Analysis
14 Jan 2009 admin Um die Kommentare zu sehen, musst du dein Passwort eingeben.
Categories: Campaign Analysis, Media Simulator
Do you know Helga?
She’s an over-the-top parody of a German nightclubbing valkyrie presenting the new VW GTI in her German accent.
Here’s the case of VW Americas viral campaign „unpimp your ride“ from 2006. The campaign, created together with the advertising agency Crispin Porter + Bogusky (Miami) sought to get tuner culture back on track, and reassert the dominance of German Engineering.
The point of the campaign is to contrast the GTI with gawdy tuner cars created at after-market shops.
13 Jan 2009 admin 0 comments
Categories: Campaign Analysis
12 Jan 2009 admin Um die Kommentare zu sehen, musst du dein Passwort eingeben.
Categories: Campaign Analysis
11 Jan 2009 admin Um die Kommentare zu sehen, musst du dein Passwort eingeben.
Categories: Campaign Analysis
11 Jan 2009 admin Um die Kommentare zu sehen, musst du dein Passwort eingeben.
Categories: Campaign Analysis
09 Jan 2009 admin Um die Kommentare zu sehen, musst du dein Passwort eingeben.