Categories: Seminar SS11
Coca-Cola – LIVE POSITIVELY™?
By Marc Grau and Laura Tschentscher
At the moment, the Coca-Cola Company is celebrating its 125th anniversary. The legend says that on May 8, 1886 the pharmacist John Pemberton invented the formula of Coca-Cola. He just sold 9 glasses of Coca-Cola a day in the first year. Today, the Coca-Cola Company has a revenue of $38 billion and a net income of more than $12 billion. For many years, Interbrand has been listing Coca-Cola as the most valuable brand in the world with a brand value that is worth more than $70 billion.
25 Jun 2011 admin 0 comments