forumforfuturemarketing

Prof. Dr. Wilfried Mödinger

Here you can find further information about me , the initiator and responsible person for this weblog. This weblog is a collective project with several students, who contribute to this weblog as authors worldwide.

Marketing is a living process of communication and relation between people in organizations or enterprises with people in the markets or society. This living process of the communication comprises not only of direct or medial interaction, but by perception and binding of social or individual communication behaviour. This process of the communication is initiated and managed through a goal-based thinking and activites.

Looking at the concept of 360° Marketing the next level of the evolution in marketing could BE achieved. Read the following article and post your ideas about the marketing evolution in the comment.

360marketingevolution.pdf

There is a seminar on 360° Marketing/IMC together with the students of the electronic media master. You will find all material of this seminar in this category.

The 360° Marketing Basic lecture 360marketingimcbasic.pdf