Do you know Helga?
She’s an over-the-top parody of a German nightclubbing valkyrie presenting the new VW GTI in her German accent.

Here’s the case of VW Americas viral campaign „unpimp your ride“ from 2006. The campaign, created together with the advertising agency Crispin Porter + Bogusky (Miami) sought to get tuner culture back on track, and reassert the dominance of German Engineering.

The point of the campaign is to contrast the GTI with gawdy tuner cars created at after-market shops.